The OneRequest team didn’t get to see our Kansas City Chiefs run it back as Super Bowl champs, but that won't stop us from weighing in on the MOST important part of the Super Bowl: the ads! Were the automotive commercials winners (like Tampa Bay) or did they fall flat (like our Chiefs)? Watch through the round-up of automotive Super Bowl LV commercials below and let us know your thoughts on social media.
“No way, Norway!” Or is it Sweden? Finland? Either way, the entire United States wins when Will Ferrell teams up with Kenan Thompson and Awkwafina to crush Norway in its production of electric vehicles. Chaos runs amuck, as GM uses humor to compare the EV production rates of the United States and Norway (spoiler alert: Norway's is better). GM concludes the spot by committing to release 30 new EVs by 2025. Think they can do it?
Get out your tissues. Toyota’s Super Bowl commercial shares the incredible story of Paralympic swimmer Jessica Long. Long is a 13-time Paralympic gold medalist who was adopted when she was 13 months old. Not a single Toyota appears during the 60 second spot, but a galvanizing end cap shares, “We believe there is hope and strength in all of us.” Were the tears in your eyes because of Toyota’s commercial or missed calls from referees?
Can we just take a second to bask in the glow of the Jeep commercial mentioning Kansas in the first 10 seconds? Surely that is an implicit shout out to OneRequest? Bruce Springsteen (from New Jersey) delivers the very 2021 narrative of reuniting the country. Based on the social media reactions, Jeep's commercial resulted in, at best, mixed emotions. Most thought it was a disastrous fumble in the end zone. What do you think?
Ford’s Super Bowl commercial emphasizes coming together (metaphorically), during a time when coronavirus is keeping us apart. The one-minute spot compiled short video clips to show life before, during and after the pandemic. Stay strong, Ford says, and look out for each other, so that soon we can get back to doing what we love most (and presumably, buy Fords). Did it work for you?
Here's a weird sentence: if your child is Edward Scissorhands’ son, get him a self-driving car. Digging deep into the recycled pop culture handbook, Cadillac’s Super Bowl ad focuses on the day-to-day struggles of Edgar Scissorhands (played by Timothée Chalamet). Like all young boys with scissors for hands, all young Scissorhands wants to do is drive a car without puncturing a tire or breaking the window. Thankfully his mom gets him an all-electric Cadillac LYRIQ with smooth, hands-free super cruise. While it is apparently the perfect vehicle for anyone with scissors as hands, we wonder how Edgar drives the car before putting it into super cruise mode. Thoughts?
With all this talk of vehicles, visit OneRequest’s updated site starting February 10, 2021 to request the car of your dreams. The request process is better than all Super Bowl commercials combined… especially that Oatly disaster.